There’s a nice blog post by a search marketing company called CircleClick, in which they sum up nicely the need for using landing pages.

“How would you feel if you clicked on an ad selling your favorite new widget and then you have to wade through 4 pages to even find the thing?”

Makes sense to me. I read a forum recently that talked about Google Adwords giving certain landing pages low quality scores because they didn’t contain enough content. In our experience, as long as the landing page’s on-page content, URL permalink, and tags are all in alignment with the text of the ad, it’s easy to get a high quality score for Adwords.

The Circle Click post goes one step further:

“Google and other search engines have trained us well! They have trained us to respond to effective landing pages and to get annoyed with tombstone business cards masquerading as corporate websites.”

They’ve got this right: a succinct landing page with a clear value proposition is much more useful than a bloated corporate website full of marketing speak and written-by-committee product and service descriptions.

Tagged as:  Landing Pages, Web Marketing   ·   Categories:  Landing Pages, Web Marketing