There’s a nice blog post by a search marketing company called CircleClick, in which they sum up nicely the need for using landing pages.
“How would you feel if you clicked on an ad selling your favorite new widget and then you have to wade through 4 pages to even find the thing?”

Makes sense to me. [...]

I came across a site the other day that promised: “We’ll help you launch a landing page in minutes.”
That sounds pretty do-able, and even believable. Especially since we want to believe it so badly. The trouble is, just because we want to believe, it isn’t necessarily true.
The moment we want to believe something, [...]

It seems odd that there isn’t more discussion among web marketers about what really gets visitors to convert: the offer (hereinafter referred to as ‘the bait’).
The bait provides a WIFM (What’s in it for me?) for visitors. The real reason visitors provide their contact information is because they want your bait: your [...]

Do a quick search of all the landing page builders and web-marketing providers out there and you’ll find a lot of discussion about landing page optimization.
Essentially, landing page optimization is the process of testing two pages against one another to see which one converts the most visitors. Then, you take that better-performing page, change [...]